An Automobile Engineer brings over two decades of rich experience in the tyre industry, spanning sales and service across passenger and commercial tyre segments. His professional journey is rooted in his deep understanding of vehicle dynamics, a foundation laid during his engineering days at BOSE, Cuttack, Odisha.

Throughout his career, Asit has dedicated the majority of his time to customer service, consistently driving customer satisfaction. His expertise took him to different parts of the country during his tenure with CEAT Tyres, where he grew from a Service Engineer to a Regional Head managing the South region.

With a vision to give back to his home state, Odisha, and leverage his extensive knowledge and experience, Asit co-founded BESTYRE in 2021 with his friends. Focused on serving the needs of customers in Bhubaneswar and Cuttack (Twin-City), BESTYRE emphasizes hyper-locality, catering to areas such as Pahala, Rudrapur, Balianta, Hanspal, and Nakhara.. BESTYRE stands as a testament to his commitment to excellence in tyre services and customer-centric solutions.

Asit Pattnayak

Founder - Managing Director

Sumanta Mohanty

Chief Operation Officer (COO)

Mr. Sumanta Mohanty, an Automobile Engineer, brings over two decades of diverse experience in the automotive industry. His professional journey includes extensive expertise in automobile service for passenger cars and seven years dedicated to tyre sales and service. With the majority of his career focused on customer service, Sumanta has been instrumental in driving customer satisfaction and fostering trust.

A shared academic foundation with his friend and co-founder Mr. Asit Pattnayak, both alumni of BOSE, Cuttack, Odisha, laid the groundwork for Sumanta’s entrepreneurial spirit. This passion for vehicles and engineering inspired him to venture into entrepreneurship during his college days. His deep interest in engines and cars eventually led him to establish a multi-brand, end-to-end car service center.

Sumanta's innovative approach is rooted in his belief that "tyres are a mirror of a car's condition and dynamics." This perspective inspired him to conceptualize and create a state-of-the-art tyre sales and service setup under the BESTYRE brand. The facility offers comprehensive services, including wheel alignment and balancing, tyre replacement and repair, and educating vehicle owners about the critical role of tyres in vehicle performance and safety.

Through his vision and dedication, Sumanta continues to redefine automotive service standards while delivering exceptional value to customers.